North Maple Rag

I just found a gift box in the refrigerator. It's purple and has a bow printed on it. In one corner it says, in fancy font, "Especially for you." In another corner, in much smaller font, it says, "String Cheese." I opened it and there are, in fact, 24 individually wrapped sticks of string cheese. Who markets string cheese gift boxes? And, more importantly, who gives one to my mom?